- To run an advert with Amazon, you must create a campaign.
- Campaigns group your adverts by their advertising budgets and dates.
- You can create a campaign for a specific line of products, for a specific timeframe, or for any other theme that helps you manage your adverts.
- Each campaign contains one advert type and aligns with the main goal you want to achieve, such as sales or brand awareness.
- The types of Campaigns offered currently by Amazon are:
- Sponsored Products campaign
- Sponsored Brands or Headline Search Ads campaign
- Product Display Ads campaign
- Lockscreen Ads campaign
- Sponsored Products promotes the individual products you sell on Amazon. You choose which products to advertise, assign keywords or product attributes to target, and enter a cost-per-click amount. When a shopper searches for one or more of your targets, your advert is eligible for display. When shoppers click your Sponsored Product, they are taken to the product detail page of the advertised product.
- Sponsored Brands or Headline Search Ads increases awareness of your products. The advert creative you build includes a headline, logo, and product images. When shoppers click your Sponsored Brand, you can specify whether they will go to the Amazon Store for your brand, or any page that displays your products on Amazon.
- Lockscreen Ads are cost-per-click, interest targeted display adverts available to publishers that appear on Kindle E-reader and Fire tablet wakescreen and home pages. You select your eBook to advertise and choose interests to target (for example, by book genre). When readers who are using a connected device tap your advert, they are directed to the eBook’s detail page. Readers using offline devices are directed to a landing page with a summary of the eBook.
- Product Display Ads are product or interest targeted display adverts that drive traffic to a product's detail page. The creative for your campaign is automatically generated through the advert builder. You are required to add a custom headline and logo before you submit the advert for review.