- Product features are one of the key elements of a product listing.
- They are usually listed using Bullet Points rather than chunks of texts or large paragraphs.
- This is because bullet points are simplified and easier to read than paragraphs containing lots of texts.
- Upon analyzing, we also found that most top sellers on Amazon not only use bullet points to write their product’s features but also don’t overdo it.
- They do not exceed 5 bullet points.
- The bullet points must include every important feature that distinguishes from your competitors.
- Keep it interesting and convincing enough for a buyer to make a purchase.