- Style Guides can be found by selecting the “Add Products Via Upload” from the Drop Down Menu of the “Inventory” tab on the Top Menu of Seller Central.
- Click on the Drop Down Arrow for the “Inventory Files” header and click on “Category-Specific Inventory Files” under the “File Name” field.
- In the Pop-Up Window, scroll down to the “Choose a File Template” Header and click on the “Templates for Specific Categories” Link.
- On the next page, scroll down to the “You are registered with Release Package” header and download the relevant Category Style Guide alongside the category in the Style Guide Field.
- But what is a Style Guide?
- In Amazon’s own words, a Style Guide is a “…document … intended to give you the guidance you need to create effective, accurate product detail pages and maximize your business in the [relevant] category.”
- This means that everything you need to know about writing product titles, descriptions, et cetera, and uploading images and other media, is all listed in these Category Style Guides.
- It goes without saying that it is a very good idea to download these Style Guides for the Category or Categories you wish to list your products in BEFORE proceeding to create these listings on Seller Central.