- Once you create a Coupon and it's approved, you’ll receive a unique marketing page URL for your eligible products with the promotion details, known as the Coupon Landing Page (CLP), which is a URL that can be used to link to an Offer from off site.
- You can then share your exclusive marketing page on social media to promote sales for your Amazon products.
- In order to advertise your coupons, select “Coupons” from the Drop-Down Menu of the “Merchandising” tab on the top menu of Vendor Central.
- On the next page, click the “Campaign Details” link at the top right-hand corner of each of your coupon campaigns.
- You can locate the CLP on your Campaign Details Page at the top of the page under the text “Coupon Page”.
- The value of this URL is two-fold. First, the URL provides a way to send consumers from a site external to Amazon.com (i.e. Facebook, email, display ad, etc.) to one page that lists all of the various products available on an offer.
- Second, when a customer arrives at the URL the offer is automatically clipped if a consumer is logged into their Amazon.com account.
- If a consumer is not logged in, after logging in he will be taken back to the CLP and the offer will be automatically clipped.
- CLPs come in two variations, if an offer only has one product on it the customer see the one of the two screens whether or not he is logged into Amazon.com.
- If the offer has multiple products on it, one hero offer will be visible at the top of the CLP with the additional products available to view below on a page with pagination.
- You can therefore use this CLP to create advertising on your own website, in your own newsletters, on your social media pages to advertise your coupon and drive consumers to your coupon landing page.
- It is also good to know that, should you wish to create a Sponsored Display advertising campaign that includes a coupon, then you should choose an ASIN or ASINs that already have a coupon campaign through Vendor Central.
- When the Sponsored Display Advert is shown, the coupon will also automatically be shown with the advert as well.