¶ SOP: Creating Sponsored Display Product targeting campaign
Step 1: Login to your Amazon Advertising account
Step 2: Click on the "Create campaign" button
Step 3: Select Sponsored Display campaign type by clicking on the "Continue" button under the tile
Step 4:
- Enter campaign name using consistent nomenclature, specifying the type of targeting at the end;
- Specify start date (its better not to select end date)
- Assign campaign budget
Step 5: Name your ad group. In relation with good practices about account structure and nomenclature, which we have dedicated whole separate SOP; in the case of SD ads the naming of ad groups should represent the specific targeting type. For Product targeting there are two options "Category" and "Individual Product". You can further segment by specifying if the category or groups of products are direct competitors, substitute products and similar.
Example: "CT Competitors", "PT
Step 6: Select "Product targeting" from the targeting options.
Step 7: Add product to advertise. Good practice is to add all variations of one parent ASIN.
Step 8: Set your default bid. With this type of targeting it wise to be more conservative and set very low bids, and increase gradually as data starts to flow.
Step 9: Select Categories or Individual products targeting. You can select the suggested or search some others, all depending of campaign goals.
Step 10: To start the campaigns click on the launch button.
