¶ SOP: Creating Sponsored Display Audiences targeting campaign
Step 1: Login to your Amazon Advertising account
Step 2: Click on the "Create campaign" button
Step 3: Select Sponsored Display campaign type by clicking on the "Continue" button under the tile
Step 4:
- Enter campaign name using consistent nomenclature, specifying the type of targeting at the end;
- Specify start date (its better not to select end date)
- Assign campaign budget
Step 5: Name your ad group. In relation with good practices about account structure and nomenclature, which we have dedicated whole separate SOP, in the case of SD ads the naming of ad groups should represent the specific targeting type. For Audiences that is "Searches", "Views", "Purchases".
Step 6: Select "Audiences" from the targeting options.
Step 7: This is the step is what we referred in step 5 about the naming of an ad group. Here you can select what type of audiences you are going to target. Select one option that is in accordance with the campaign goals. After you set this any future creation of additional ad groups will have this targeting. You will need to create new campaign to have other type of targeting.
Step 8: Add product to advertise. Good practice is to add only variations of one parent ASIN.
Step 9: Set your default bid. With this type of targeting it wise to be more conservative and set very low bids, and increase gradually as data starts to flow.
Step 10: To start the campaigns click on the launch button.
