¶ Creating Sponsored Products Auto Targeting Campaign for eBooks
Step 1: Login to your Amazon Advertising account from Kindle Direct Publishing
Step 2: Click on the "Create campaign" button
Step 3: Select Sponsored Products campaign type by clicking on the "Continue" button under the tile
Step 4:
- Enter campaign name using consistent nomenclature, specifying the type of targeting type at the end;
Example: "Short Descriptions - AUTO". - Assign the campaign to the appropriate portfolio
- Choose start date (its better not to select end date)
- Specify the Daily budget
- From Targeting select "Automatic targeting"
Step 5: Select bidding strategy. Leave the default selected, you can change this setting later on after the campaigns is optimized.
Step 6: Select Ad Format from the two the sponsored products options. Only for books you can select to add custom text to Sponsored Products ads. Good rule of thumb is to have the two ad formats for same book since they will have different appearance and placement.
Step 7: Add product to advertise
Step 8: Set default bid. Amazon gives you an opportunity to set different bids by target groups. If you are setting campaign in a account for first time, it does not have any CPC history you can look at the suggested bid for clues what is the bid range in your category. For the close match you can use the suggested bid, but for the rest set the bids at least 20% - 30% lower than the close match.
Step 9: Adding negative kw targeting is optional. There are some cases where you should put negative kw preemptively. For example if you are selling vitamins you would like to add negative terms like "dog", "cat", "pets" so the campaigns does not pickup wasteful traffic. In other case you might put your brand name as a negative term.
Step 10: In this step you have a chance to be creative and add custom text to the ad.
Step 11: To start the campaign click on the "Launch campaign" button.
