- A+ pages are additional information and allow for extra imagery to be added to products on a product listing page on Amazon through Vendor Central and, more recently, Seller Central. This is when a listing has a ‘From the manufacturer’ section above the product description.
- EBC or Enhanced Brand Content replaces the product description on listings and allows for extra information and images to be added. This is for products that are on Seller Central and enrolled in the ‘Brand Registry’.
- Both options are a means to expand your product information and images on your Amazon product pages.
- The term "EBC" has now been replaced by the term "A+" across both Vendor and Seller Central Platforms.