- An Amazon A/B testing tool helps ecommerce sellers figure out what exactly about their product listing drives customers to act.
- In a traditional Amazon split test, sellers run variants of their product listing, collecting data over time to figure out which listing garners more conversions and sales.
- Using Amazon’s A/B Testing Service, you can easily compare different functional implementations of key features or behavior, allowing you to identify which approach will resonate most with your users.
- A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors.
- Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates.
- Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies.