- The Amazon Advertising API provides a way to automate, scale, and optimize advertising.
- Campaign and performance data for Sponsored Products, Sponsored Brands, and Sponsored Display are available through the API, enabling programmatic access for campaign management and reporting.
- The API enables users to develop flexible solutions that meet their needs and goals, and to integrate more deeply with Amazon Advertising.
- The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on pre-defined conditions.