- Sales attribution tells you which specific adverts are driving sales.
- On Amazon, a sale is attributed to a campaign whenever a shopper that clicked on an advert purchases your brand’s products at Amazon.
- For first-party sellers, Sponsored Products attributed sales will only count sales of these products when Amazon was the seller, and not third-party sellers.
- For third-party sellers, purchases are attributed to Sponsored Products when a shopper clicks on an advert and then purchases a product from your inventory.
- For Sponsored Brands and product display adverts, sales are attributed for the advertised product plus any products with the same brand as the advertised product, including sales by Amazon-sold ASINs and sales by third-party sellers.
- The total sales metric is the total dollar value of your brand’s products sold to shoppers within 14 days of them clicking on your advert.
- This time period for measuring purchases after a click is known as an attribution window.
- With sales attribution knowledge, you are better equipped to utilize these metrics and actionable insights to effectively drive impressions, clicks, and conversions.