- There are many components of Amazon advertising, but for basic entry-level sellers, the process starts in Seller Central and Vendor Central with Automatic and Manual Campaigns for Sponsored Product Ads.
- With Automatic Campaigns, sellers select budgets and Amazon automatically finds keywords that match your product’s category, related products, and your product’s descriptions.
- Automatic Campaigns allow you to discover long-tail keywords that you may have never guessed that people would search for.
- That’s why Auto Campaigns are great for beginners.
- Sellers can go into discovery mode and find which terms work for them.
- With Manual Campaigns, sellers handpick keywords they want to bid on with Manual Campaigns.
- Like Google AdWords, sellers can choose broad, phrase match, or exact keywords when bidding to fine tune their ad spending.
- When setting up your manual campaign, remember to keep your keywords in the 20-40 range and not go overboard 500+ keywords.
- If you choose more than 500 keywords, there’s no way all of those are going to match with your product and you’ll be wasting ad money.