- Most advertising campaigns running on Amazon media link to a specific product or set of search results.
- In some cases, advertisers want to showcase a group of related products with additional information like videos or hero images, create a temporary brand page associated with a marketing event, or host the terms and conditions for a promotion on Amazon.
- Campaign Landing Pages are a solution for these needs, supporting advertising campaigns on Amazon’s website and mobile applications.
- Unlike brand pages managed by Amazon’s retail business, Campaign Landing Pages are always associated with display advertising campaigns and usually follow the same schedule as those campaigns.
- A large hero image is the most common component of a Campaign Landing Page.
- Three versions of each hero image are required to support multiple platforms such as computer screen, table and mobile.
- On desktop browsers, a hero component can also use a video file to create an animated effect.
- Animated hero components are not supported on tablets and phones, so a static hero image must be uploaded for those platforms.
- In addition to the standard background image, a hero image component may also contain video players, Buy Boxes, or linked images.
- Two Campaign Landing Pages include:
- Web Landing Page; and
- FireTV Landing Page.