- Your cost-per-click (CPC) is the amount you pay when a customer clicks your advert.
- Remember that Amazon Pay Per Click (PPC) is an auction, so the price you end up paying is just a penny more than what the next highest bidder is willing to pay for that keyword.
- For example, if you bid $3 and the next highest bid was $1.00, then your CPC would be just $1.01 even though the winning bid was $3.
- The average CPC is the average cost per click paid for the click and the seller only pays $0.01 more than the next highest bid.
- For example, you could bid $6 and only get charged $0.81 if the next highest bid was $0.80.
- While the highest bidder has the best chance of winning, a lower CPC means a higher Return on Investment.
- If you can get a lower CPC than the average CPC, you’ll be in a great position with your campaign.