- A review could be from anybody and they may not necessarily have purchased the product. A Verified Review is a review left by a seller who has genuinely purchased the product.
- Unverified Reviews are when a customer leaves a product review without first purchasing the product on Amazon. Unverified reviews carry less weight when Amazon averages a given product’s reviews and Amazon are now starting to remove Unverified Reviews.
- Average Reviews are the average star rating given based on the reviews. Verified reviews and helpful reviews may have a greater influence on the overall average.