- The Amazon sales rank – also called the Amazon Best Seller Ranking (BSR) or Best Seller List – is a number which captures the item’s popularity in a certain category.
- Sales rank exists for all products that are part of a category (some products don’t have a category).
- The Sales Rank interval can be between 1 and 1 million+.
- A higher number means you are not getting a lot of sales while a smaller number shows that your product is selling well.
- In short, the Sales Rank means the period of time since an item last sold.
- Ideally the period between two sales should be as small as possible.
- The Amazon sales rank shows how well a product is selling relative to other (competitor) products in the same category.
- A product with sales rank #1 is currently the most-purchased product in that category; a product with sales rank (or best seller ranking) #2 is the second most-purchased product in that category, etc.
- In other words, you can see how many other products are selling better than your own.
- For example, if your product has a current rank of 20 in the Amazon best sellers list, then that means there are 19 other products in the same category that have a higher sales volume.
- It’s important to remember that only products within the same main category are taken into consideration when calculating your sales rank.
- That means, for each main product category there is one product in first place, one in second, one in third, etc.
- One product can, however, have an Amazon sales rank in more than one sub-category.
- This is why one product can rank #452 in the main category ‘Beauty’ but be ranked at #36 in the subcategory ‘Bath Accessories’.
- Amazon itself doesn’t reveal exactly how the sales rank is calculated, which is why there are only theories and speculation surrounding the method.
- It’s relatively evident that sales volume alone is taken into consideration and not other figures such as number of reviews, retail price, etc.
- It’s unclear, however, which time frame is taken into consideration for the sales volume.
- Some theories conclude that only sales from the last 12 hours are counted; Others posit time periods of 24 hours or more.
- Although the current sales rank of a product is a good indication of how well it will sell, it’s also important to note the average rank as well – a product’s rank can often be subject to trends and seasons.
- A product’s current rank is simply a glance at very recent activity and is not necessarily an indication of future sales performance.