- Sponsored Ads are core on-site performance ads for vendors and sellers, which include the below:
- Sponsored Product Ads – keyword-targeted ads that run across the top, middle, and bottom of search results, in a carousel on product detail pages, and sometimes in experimental places like cart and checkout (available to vendors and sellers)
- Product Display Ads – run below buy box on product detail pages, and occasionally in some programmatic placements and in Amazon merchandising emails (only available to vendors)
- Sponsored Brands (Formerly Headline Search Ads) – keyword-targeted ads that run at top of search results, and occasionally on left rail or toward bottom of search results and on category searches (available to vendors and sellers)