- Most advertising campaigns running on Amazon media link to a specific product or set of search results.
- In some cases, advertisers want to showcase a group of related products with additional information like videos or hero images, create a temporary brand page associated with a marketing event, or host the terms and conditions for a promotion on Amazon.
- Campaign Landing Pages are a solution for these needs, supporting advertising campaigns on Amazon’s website and mobile apps.
- Unlike brand pages managed by Amazon’s retail business, Campaign Landing Pages are always associated with display advertising campaigns and usually follow the same schedule as those campaigns.
- A Web Landing Pages are full page advertisements hosted by Amazon.