- Navigate to https://sellercentral.amazon.com/ and login to your Seller Central account.
- Ensure you are in the correct country marketplace by checking the dropdown menu in the top right part of the screen next to the flag.
- Hover over the "Stores" tab in the Seller Central Dashboard Menu near the top of the screen and click "Manage Stores".
- Find the brand name you would like to create a store for and click "Create Store."
Note: If you haven't registered your brand yet, the option to create a store for that specific brand will not be available. You must register your brand first.