¶ Brand Registry roles
Once you enroll your brand in Amazon Brand Registry, you are assigned the role of Rights Owner and Administrator. As such, you can add users and assign roles to help manage your brand. Different roles enable varying access to tools within Brand Registry.
What roles are available and what do they do?
There are currently three roles that can be assigned to user accounts associated with your brand:
- Rights Owner: An individual who is the trademark owner or their employee who is authorized to report violations. Users with this role have access to the Report a Violation tool and listing benefits.
- Registered Agent: A third party who is authorized by the Rights Owner to report violations using Brand Registry tools.
- Administrator: An individual who has permission to assign roles to user accounts.
Who can assign roles?
Only the Rights Owner and Administrator can assign roles. The person who submitted the brand application is automatically assigned these roles.
How are roles assigned?
- Each individual must create a Brand Registry user account and accept the Brand Registry terms before any roles can be assigned to that user account. If a user already has a Seller or Vendor account with Amazon, they can create a Brand Registry user account with the same credentials.
Note: They do not need to submit a new brand application since the brand is already approved.
- The Administrator for the brand should access the Contact Us page within Brand Registry and select Update your brand profile, then Update role for user account.
What information is required to assign a new role?
- The email address login of the Brand Registry user account.
- The brand that the request pertains to.
- The specific role or roles you would like to assign to the user account.
How can I remove a user account from my brand?
The Administrator of the brand can request to remove a user from a brand through the Brand Registry Contact Us page. Select Update your brand profile, then select Update role for user account. Indicate the email address login (or phone number for mobile accounts) of the Brand Registry user account and the brand that the request pertains to. All existing roles previously assigned to the user account for the brand will be removed.
Can an individual have more than one role?
Yes, individuals are not limited to the number of roles or the number of brands they can have associated to their Brand Registry user account.
Is there a limit to how many user accounts can be associated with my brand?
No, Brand Registry does not currently limit how many user accounts can be associated with a brand.
How do I know what roles I already have? Where can I view who is associated with my brand and their roles?
Please submit a case through Contact Us page and a Brand Registry Support Associate can provide you with this information.
