- Amazon Media Group (AMG) is the business team that works with marketers who access the two primary advertising platforms: Amazon Marketing Services (AMS) and the Amazon Advertising Platform (AAP).
- As of September 2018, however, Amazon has retired all the various terms and has bundled them into simply “Amazon Advertising”.
- This new platform name will still house all of the various platforms already found in the above AMS and AAP or DSP as it later became known.