- Amazon Prime is a paid subscription service offered by Amazon that gives users access to services that would otherwise be unavailable, or cost extra, to the typical Amazon customer.
- This includes free two-day delivery, Two hour delivery for a fee through Prime Now, streaming music and video, and other benefits. Vendors and Sellers can opt to include their products in the prime offerings through the Amazon backend portals, agreements and advertising options available to them.
- Prime can be further categorised as:
- Prime Exclusives – discounted items.
- Prime Music. This is a music streaming service that is most similar to Spotify. It offers a limited library of most songs to Amazon Prime members for free. Amazon offers a separate subscription service called Amazon Music Unlimited which unlocks all other songs not available without a subscription. It costs $7.99 per month for Prime members and $9.99 per month for non-Prime members.
- Prime Video, also marketed as Amazon Prime Video, is an American Internet video on demand service that is developed, owned, and operated by Amazon. It offers television shows and films for rent or purchase and Prime Video, a selection of Amazon Studios original content and licensed acquisitions included in the Amazon's Prime subscription.
- Prime Reading: Prime members in the U.S. receive access to a rotating set of Kindle e-books through Prime Reading.
- Prime Pantry: In April 2014, Amazon began a service for shipping non-perishable grocery store items into a single box for delivery for a flat fee. The service is available in the United States, the United Kingdom, Germany, Austria, India, Japan, Italy, Spain, and France. This is an Amazon Prime member exclusive service that helps prime subscribers purchase household goods and get them delivered fast. At a flat rate of $6, Amazon Prime members can enjoy shipping a box of "pantries" to their homes. As you shop, Amazon quantifies the space each item takes up so that you can assess the number of boxes you need before check off and shipping.
- Prime Now: Prime Now is a service offered by Amazon and available to Prime members in parts of the United States, United Kingdom, France, Germany, India, Italy, Japan, and Spain. In December 2014, Prime Now first launched in parts of New York City, allowing members to have products delivered to them within one hour for a fee of $7.99, or within two hours for no additional fee.
- Prime Samples: This is effectively-free or advertiser-funded samples of many types of products. Amazon helps you discover products you might love by sending you FREE samples in the mail. It's like Amazon's product recommendations, but real, so you can try, smell, feel, and taste the latest products. There is no obligation to purchase or review the products.
- Prime Wardrobe: Prime Wardrobe is a Prime-exclusive program where you can try before you buy from eligible items across women’s, men’s, kids’, and baby clothing, shoes, and accessories. You get seven days to try on the items at home and you will only be charged for the items you decide to keep.
- Personal Shopper by Prime Wardrobe: Personal Shopper by Prime Wardrobe is a new styling service, exclusive for Prime members, that provides style inspiration and personalized recommendations. After learning more about your broad preferences including style, fit, and budget, Amazon's stylists will curate inspirational pieces for everyday or help find that perfect look for work, vacation, or a night out. Amazon's stylists pull from thousands of brands across clothing, shoes, and accessories and handpick items that suit your budget, fit and style preferences, as well as your specific fashion needs. You will have the opportunity to preview your stylist picks and select which items to ship in your Prime Wardrobe order with the benefits of no up-front cost, try-on at home period of up to seven days, easy returns with Amazon's resealable packaging, and pay only for what you decide to keep.
- Prime Book Box Kids: This service offers curated selections of children’s books (with an additional fee per box). It is a subscription that delivers hand-picked children’s books every 1, 2, or 3 months. Each box features books Amazon customers love. Amazon's Editors read thousands of books every year to find selections your reader will enjoy again and again. You'll discover new releases, classics, and hidden gems tailored to your reader's age.
- Prime Photos: Amazon Photos offers unlimited full-resolution online photo storage and 5 GB free video storage to Prime members who can save and share their photos on desktop, mobile, and tablet. Share unlimited photo storage with up to 5 people. Share photos with anybody, Prime member or not, with Groups. With the Amazon Photos mobile and web apps, photo backup has never been easier. Use the iOS or Android mobile apps to auto-save your photos, then safely delete them from your phone to free up space on your device. Upload photos from your desktop computer, and store them all safely with the Amazon Photos desktop app. Access your photos and videos anywhere, across desktop, mobile, and tablet.
- Twitch Prime: Premium Twitch features and ad-free viewing, including 1 subscription per month with a partnered channel (additional monthly fee). Every month, get exclusive in-game loot, free games, a free subscription on Twitch.tv, PLUS everything included with Amazon Prime.
- Amazon Key: In October 2017, Amazon.com added an option for Prime members to get in-home deliveries by its Amazon Flex contractors, who gain entry using a one-time code. Customers are given a time window of four hours for the package to be delivered. Once the courier opens the door, the Cloud Cam records a clip until the door is locked, which is sent to the customer's smartphone. Participants in the service can also use the Amazon Key companion app for iOS and Android to lock and unlock the door, monitor the camera, and issue virtual keys.
- Amazon Key In-Car is a service allowing owners of vehicles with OnStar (that are 2015+ models) or Volvo on Call, to get packages delivered in their vehicle's trunk. The service is available in the same areas as Amazon Key's In-Home delivery, but requires no additional hardware. Customers are provided with a four-hour delivery window. During that time, their vehicle must be located in a publicly accessible area.
- Amazon Key In-Garage: At CES 2019, Amazon announced a partnership with the Chamberlain Group, allowing packages to be placed in customers garages with myQ-enabled openers, as part of the Key service.
- Prime Air: Amazon Prime Air is an upcoming drone delivery service currently in development by Amazon. It is expected to begin operations in select cities starting late 2019. The service utilizes quadcopters to autonomously fly individual packages to customers within 30 minutes of ordering. To qualify for 30-minute delivery, the order must be less than 5 pounds (2.25 kg), must be small enough to fit in the cargo box that the craft will carry and must have a delivery location within a 10-mile (16 km) radius of a participating Amazon order fulfillment center.