- Brand Gating is a program that Amazon has created where Amazon can block unauthorised retailers or sellers from selling your products on Amazon.
- Over the years, many companies have had to face such retailers reselling their products unknown by the brand or company itself on Amazon, resulting in unauthorised sales of these products and poor representation of the product itself.
- The general term used when a product is poorly presented or priced well below its actual value is brand-erosion.
- Because Amazon consumers are not aware of where most of the products come from on Amazon, they unwittingly assisted in brand-erosion so Amazon had to offer its Suppliers a solution to these unauthorised sellers and so Brand Gating was introduced.
- Amazon offers brand gating to manufacturers and authorized resellers to retain the control over their brands and labels.