- The Brand Registry is a program created by Amazon to assist Amazon sellers and suppliers who manufacture their own brand of product to protect that brand’s integrity on the Amazon website.
- You would need to have a Vendor or Seller Central Account in order to register for Brand Registry, or you can create a new account, and you would also need to have the various valid copyrighting and Trademark registrations in place to prove you own the brand and the trademark belongs to you.
- This is so that you can protect your products from any intellectual property rights violations and to assist you in having greater control over what images, product names, descriptions, et cetera other people use when listing your products on any of the Amazon marketplaces.