- Amazon Demand Side Platform is Amazon’s Advertising Platform and is available as a managed service from Amazon directly, or self-service through accredited agencies.
- It enables advertisers to reach Amazon’s audiences on third party sites and applications through advertisement formats such as Desktop and mobile web display adverts, Mobile banner adverts, Mobile interstitial adverts and Video adverts.
- A DSP media buy is the only way advertisers can specifically target Amazon shoppers off of Amazon and DSP is also the only way advertisers can buy advertising space on Amazon’s own websites.
- DSP campaigns can be effective with building brand and product awareness, however if a company’s intention is to spend on advertising with a direct impact on sales, DSP may not be the most effective use of their money.
- It’s more suited to companies who understand the nature of brand advertising and are already running display adverts on other platforms.