- The Early Reviewer Program encourages customers who have already purchased a product to share their authentic experience about that product, regardless of whether it is a 1-star or 5-star review.
- Customers who have purchased a product participating in the Early Reviewer Program may be asked to write a review and those customers who submit a review within the offer period will receive a small reward (e.g. a $1-$3 Amazon.com Gift Card) for helping future shoppers.
- Early Reviewer Program reviews are identified with an orange badge that reads "Early Reviewer Rewards".
- Sellers and Vendors can select products to participate in this program but they do not have any influence over which customers are selected to receive the reward offers or the content of the customer reviews.
- Sellers and Vendors are also prohibited from communicating with customers about their reviews.