- The primary difference lies in whether someone viewed a Product Detail Page (also known as an ASIN Detail Page) or another visual element, such as an advertisement.
- Glance Views show the number of times a Product Detail Page is viewed.
- Customer glance views show your internal team how many shoppers expressed interest in your product via a visit to the Product Detail Page on Amazon.
- The reason that Glance View is so important is because of how Amazon uses it.
- Amazon uses customer glance views to determine demand for your product.
- For Vendors, demand results in Purchase Orders or sell-in, meaning that you’ll have more product on Amazon’s digital shelves.
- It’s also a metric that’s used to calculate other metrics, such as:
- Product conversion rate
- % Replenishable Out of Stock
- % Buy Box Fast Track (Vendors only)
- % Replenishable Buy Box Fast Track (Vendors only)
- % Views on Non-Replenishable Items (US Books Vendors only)
- Product conversion rate = Total Orders / Customer glance views. Product conversion rate tells you how many shoppers purchased your product after landing on a Product Detail Page.
- % Replenishable Out of Stock = (Glance Views when the item was Out of stock / Total customer glance views)*100. Replenishable Out of Stock (otherwise known as Rep OOS) tells you what percentage of sales were potentially missed out on due to the item being out of stock.
- % Vendor Buy Box Fast Track = (Glance Views with a Fast Track offer / Total customer glance views)*100. Available exclusively for Vendors, % Vendor Buy Box Fast Track shows you how frequently a Fast Track offer is included on the Product Detail Page.
- % Vendor Replenishable Buy Box Fast Track = (Fast Track customer glance views on Replenishable Items / Total customer glance views on Replenishable Items)*100. Available exclusively for Vendors, % Vendor Replenishable Buy Box Fast Track shows the frequency that the Fast Track offer is shown to shoppers on replenishable items.
- % Views on Non-Replenishable Items = (Customer glance views on non-replenishable items / Total customer glance views of your items)*100. For US Books vendors only, % Views on Non-Replenishable Items shows which titles should be moved to a manufacture-on-demand process as customers are still interested in these items.