- MSRP stands for Manufacturer's Suggested Retail Price and is also known as list price, recommended retail price (RRP,) or suggested retail price (SRP).
- It is the value placed on goods by the manufacturer.
- This is not the price that the product necessarily retails for, but provides the customer with an insight to the fair value of the goods.
- In most cases, Amazon will not sell your product at the MSRP or even the MAP as, once they have purchased your product from you, they are entitled to sell it to consumers for whatever they would like to sell it for.
- The MSRP will remain on your product page, however, but crossed out so that consumers still know the value of your product.