- Private Label or PL is when someone buys an existing product and packages in their own brand or has a product manufactured from scratch for their brand.
- You can also create a private label by using a co-packer which is a company that will make a food product for you.
- Private label products are those manufactured by one company for sale under another company's brand.
- Private-label goods are available in a wide range of industries from food to cosmetics.
- Private label brands managed solely by a retailer for sale in a specific chain of stores are called store brands.