- Project Zero is a new effort that Amazon is rolling out with the goal of eliminating counterfeit products from the Amazon site.
- Once approved, brands that join Project Zero will be able to directly flag and remove counterfeit listings of their products from Amazon on their own.
- Previously, companies who had seen fake versions of their products would have to submit a request to Amazon, which would evaluate the claim and remove it.
- Now, though, companies that are part of Project Zero will have the power to remove products without Amazon’s approval, marking a huge shift in how the company has managed this process.
- Project Zero, for now, is an invite-only program, so only Amazon’s chosen brands will be allowed to join and remove listings.