- Amazon internally assigns different codes for each item listed, so that the order system can recognize whether the product is orderable and should be ordered.
- If an article has a wrong code, Amazon no longer orders it from you, it is not available directly from Amazon on the Amazon website, visibility decreases, fewer customers click on it, this leads to less demand -> the downward spiral is in full swing.
- Fortunately, Amazon has since revised these codes to make it less confusing and only four are now being used by Amazon instead; namely:
- Greenlight – this means that the product is currently available from you, the supplier;
- In Stock – this means that the product is in stock at the supplier and readily available for Amazon to re-order as required;
- Temporarily unavailable – this means that product is currently not being ordered by Amazon; and
- Permanently unavailable – this means that the product can no longer be ordered at all.