- Seller Central is the web portal or platform created specifically and initially for third-party sellers or retailers.
- However, over the years, any Amazon supplier can now sell through a Seller Central Account.
- Seller Central allows more flexibility when it comes to product pricing control and has the option for a Seller to supply either direct to the consumer or by Amazon-Fulfilled programs.
- Sellers create their product catalog on this platform, manage their purchase orders and track their sales and product performance through a variety of reports offered.