- Sold by Amazon is a programme that gives Amazon full price control over select third-party products sold on its marketplace.
- Amazon describes "Sold by Amazon" as a “new, hands off the wheel selling experience.”
- Sellers who sign up to the program give Amazon permission to cut the price of their products at will, in exchange for a guaranteed payout called Minimum Gross Proceed (MGP), to ensure the discounts don’t result in an unexpected loss for them.