- In 2017, Amazon launched a program called the Transparency Program.
- It was designed to help brand owners protect their retail businesses from unauthorized sellers and counterfeit products.
- The program also ensures that only authentic products are sold on the Amazon platform.
- After a brand owner is enrolled in the transparency program, they then purchase unique codes for the products they sell on Amazon.
- Essentially, the brand owner will then create barcode labels using the individually unique identifiers and apply those labels on each product.
- Each item has its own unique label.
- The products are then shipped to shoppers, who verify the authenticity of the items they purchased.
- Not only can they check the authenticity of the item, they can check more information about their item through the Transparency app, available for both Android and iPhone devices.
- Brands using the Transparency program can now control how their products are sold on Amazon and prevent counterfeiters.
- Additionally, the overall buying experience for shoppers improves because they now have more trust in the products they’re purchasing and the brand they’re buying from.