- Vendor Central is the web portal or platform created specifically and initially for Manufacturers and Distributors was originally an invite-only platform, that is, very few, if any, retailers were invited to join Vendor Central.
- Vendor Central is geared towards large bulk orders and most to Amazon Fulfillment Centers however there is an option for a Vendor to opt for Direct Fulfillment to consumers, especially if their products are large, bulky or difficult to store and ship.
- Vendors create their product catalog on this platform, manage their purchase orders and track their sales and product performance through a variety of reports offered.