- Cart Abandonment Rate is an online shopping metric that shows the rate of potential customers who leave a site before completing their purchases compared to all the shopping carts created.
- The Cart Abandonment Rate is calculated in two steps:
- Step 1: [Completed Purchases] /[ Shop Carts Created x 100] = Percentage of Successful Transactions
- Step 2: [100] – [Percentage of Successful Transactions] = Cart Abandonment Rate