- Fulfillment is the receipt, processing, packaging and shipping of orders made through your online store.
- It is essentially everything you do from when your customer has placed an order through your online store in order to get that specific ordered product to that specific customer, including picking that product from your warehouse shelf, popping it into a box with bubble wrap or other necessary packaging to protect that product while it is being shipped to the customer, as well as the labelling of that packaged product and the allocation of a tracking number for when the parcel is collected by the carrier or courier to be delivered to the customer.