- Featured Products are an advertising campaign type with no minimum budget and a cost-per-click (CPC) model.
- You can add products to your campaign through your advertising account.
- The only search model available at the moment with Instacart is the “Exact Match” keywords search model.
- Instacart uses a “second price” auction format, allowing the advertiser to only pay $0.01 more than the next highest bid.