- ARA Premium is now called Brand Analytics.
- Brand Analytics is found under Reports -> Analytics.
- It used to come with a cost of 30K per year subscription but is now free to any Vendors who are registered with the Brand Registry.
- It is more robust compared to the basic package and it provides a multitude of reports and data.
- Brand Analytics provides access to the following and few more:
- Brand Analytics Report
- Reports on Sales & Operations
- Reports on Traffic
- Reports on consumer behavior
- Data availability
- Customer Reviews
- Scheduled Email Reports
- Real-time sale
- Other than having different reports, there are also different metrics available in Brand Analytics than the basic.
- For example, In Sales Diagnostics there is an additional metric called “Ship Revenue”.
- However, in ARA Basic “Ship Cost” is the only metric available.
- The other most stand-out feature in the Premium package is the Search terms, with which you get access to Amazon’s top 100 search terms.
- Brand Analytics ultimately provides the vendor a strong understanding of not only revenue but also provides insights and help him understand where revenue is generated, what the competition is, how the customer behavior is and most importantly it provides ASIN level performance metrics.
- Simply put, it provides more actionable data and sorting options to help detailed analysis so it is a huge advantage to be Brand Registered.