- You can find your Amazon Brand Analytics Dashboard by clicking on the “Reports” tab on the top menu of your Vendor Central Dashboard and selecting “Analytics” from the Drop Down Menu.
- On this next page, you will have an overview of your Brand Analytics Dashboard.
- Click on the "Sales and Traffic Reports" link from the left side menu and the "Geographic Sales Insights" link below that.
- Your Geographic Sales Insights report can be modified by certain filters which can be found at the top of the page and include;
- Sales View;
- Category View;
- Sub-Category View;
- Brand View;
- Country/Region with relevant states, cities, et cetera; and
- Weekly, Monthly, Quarterly or Yearly with a further filter to the right of each of these as they pertain in relevance.
5. The Geographic Sales Insights report consists of a Locale View, which can be by State, City or ZIP; and a more Detailed View further down the page.
6. The Detailed view has further Drop-Down Menu options where you can view sales by ASIN, Category or Sub-Category and where you can add additional product identifiers.
7. The table itself in the Detail View shows you;
- Country or Region where the ASIN products are shipped to;
- State where the ASIN products are shipped to;
- City where the ASIN products are shipped to;
- ZIP where the ASIN products are shipped to;
- Revenue based on units shipped in the selected time frame. Adjustments are made for returns;
- Shipped Revenue as a percentage of the total revenue of units shipped in the selected time frame;
- Shipped Revenue as a percentage increase or decrease from the previous period for units shipped in the selected time frame;
- Shipped Revenue as a percentage increase or decrease from the previous year for units shipped in the selected time frame;
- Number of units shipped to customers for the selected time frame;
- Shipped Units as a percentage of the total units shipped in the selected time frame;
- Shipped Units as a percentage increase or decrease from the previous period for units shipped in the selected time frame;
- Shipped Units as a percentage increase or decrease from the previous year for units shipped in the selected time frame;
- Average Sales Price per Ordered Unit for the selected time frame;
- Average Sales Price as a percentage increase or decrease from the previous period for units shipped in the selected time frame; and
- Average Sales Price as a percentage increase or decrease from the previous year for units shipped in the selected time frame.
7. Once you have selected your data criteria from these Drop-Down Menus, you would need to select “Apply” in order for the reports below to be updated accordingly.
8. Once you have the selected views in place, you can then opt to Download the various options for reports by clicking on the “Download” button in the top right hand side of the page.
9. With all of this detailed information available to you for the various countries, et cetera where you products are sold, you can generate data indicating in which areas around the world which of your ASINs are the most or least popular. You can then determine where to concentrate any marketing campaigns to generate more sales or where to cull your catalog.