- You can find your Amazon Brand Analytics Dashboard by clicking on the “Reports” tab on the top menu of your Vendor Central Dashboard and selecting “Analytics” from the Drop Down Menu.
- On this next page, you will have an overview of your Brand Analytics Dashboard.
- Click on the "Consumer Behavior Dashboard" link from the left side menu and the "Market Basket Analysis" link below that.
- The Market Basket Analysis Report can be filtered by:
- Category;
- Sub-Category;
- Brand;
- Selected Time Frame of Weekly, Monthly or Quarterly; and
- You can further select to show all products, your products only or to exclude your products.
5. The table for the report has the following information in it:
- The ASIN that is most frequently purchased with your product;
- Percentage of orders that contain both your product and the #1 purchased product in comparison to the total number of orders that contained at least two different items including your product;
- The ASIN of the product that is 2nd most frequently purchased with your product;
- Percentage of orders that contain both your product and the #2 purchased product in comparison to the total number of orders that contained at least two different items including your product;
- The ASIN of the product that is 3rd most frequently purchased with your product; and
- Percentage of orders that contain both your product and the #3 purchased product in comparison to the total number of orders that contained at least two different items including your product.
6. This report can help you see what other products are comparable to your own, which products your consumers enjoy purchasing with your own – which can give you insight into new product development opportunities or bundling opportunities if the ASINs bought with yours are your own products too.
7. Once you have selected your data criteria from these Drop-Down Menus, you would need to select “Apply” in order for the reports below to be updated accordingly.
8. Once you have the selected views in place, you can then opt to Download the various options for reports by clicking on the “Download” button in the top right hand side of the page.