- You can find your Amazon Brand Analytics Dashboard by clicking on the “Reports” tab on the top menu of your Vendor Central Dashboard and selecting “Analytics” from the Drop Down Menu.
- On this next page, you will have an overview of your Brand Analytics Dashboard.
- Click on the "Sales and Traffic Reports" link from the left side menu and the "Net PPM" link below that.
- The Net PPM Report allows you to filter by Weekly, Monthly, Quarterly or Annually with a relevant Drop-Down Menu to the right of this filter as well.
- The Summary View gives you a table of totals. The Detail View further down the page gives you an additional Drop-Down Menu where you can run your data by ASIN or Sub-Category.
- The Detail View Table contains the following information:
- Net Pure Product Margin after cost of goods sold and various agreed services such as damage allowance are deducted for the selected period. Sales discounts are not factored in;
- Net Pure Product Margin as a percentage of the total sales across all ASINs for the selected period;
- Net Pure Product Margin as a percentage of the sales from the previous period for the selected period; and
- Net Pure Product Margin as a percentage of the sales from the previous year for the selected period.
7. Once you have selected your data criteria from these Drop-Down Menus, you would need to select “Apply” in order for the reports below to be updated accordingly.
8. Once you have the selected views in place, you can then opt to Download the various options for reports by clicking on the “Download” button in the top right hand side of the page.
9. With this information, you can easily gauge which of your ASINs are the most profitable to you and, from there, do further investigations as to why some other ASINs may not be generating much profit at all and how you can remedy this.