- You can find your Amazon Brand Analytics Dashboard by clicking on the “Reports” tab on the top menu of your Vendor Central Dashboard and selecting “Analytics” from the Drop Down Menu.
- On this next page, you will have an overview of your Brand Analytics Dashboard.
- Click on the "Sales and Traffic Reports" link from the left side menu and the "Pre-Orders" link below that.
- Your Pre-Orders report can be modified by certain filters which can be found at the top of the page and include;
- Category View;
- Sub-Category View;
- Brand View;
- Weekly, Monthly, Quarterly or Yearly with a further filter to the right of each of these as they pertain in relevance;
- Further View by ASIN, Category or Sub-Category; and
- Additional Product Identifiers or details.
5. There is no Summary View, only a Detail View which consists of a Table containing the following information:
- Sales based on Pre-Ordered Revenue for the selected time frame per ASIN, Category or Sub-Category;
- Sales based on Pre-Ordered Revenue as a percentage from the previous period for the selected time frame per ASIN, Category or Sub-Category;
- Number of Units Pre-Ordered for the selected time frame per ASIN, Category or Sub-Category;
- Number of Units Pre-Ordered as a percentage from the previous period for the selected time frame per ASIN, Category or Sub-Category;
- Average Sales Price of the Units Pre-Ordered for the selected time frame per ASIN, Category or Sub-Category;
- Average Sales Price of the Units Pre-Ordered as a percentage from the previous period for the selected time frame per ASIN, Category or Sub-Category; and
- Is the “Search Inside the Book” feature enabled? If the ASIN is a book.
6. This report allows you to effectively manage new product releases by closely monitoring pre-order performance.
7. Once you have selected your data criteria from these Drop-Down Menus, you would need to select “Apply” in order for the reports below to be updated accordingly.
8. Once you have the selected views in place, you can then opt to Download the various options for reports by clicking on the “Download” button in the top right hand side of the page.