- You can find your Amazon Brand Analytics Dashboard by clicking on the “Reports” tab on the top menu of your Vendor Central Dashboard and selecting “Analytics” from the Drop Down Menu.
- On this next page, you will have an overview of your Brand Analytics Dashboard.
- Click on the "Sales and Traffic Reports" link from the left side menu and the "Real-Time Sales" link below that.
- This report allows you to enter a specific ASIN to see what the Real-Time sales have been in the past 24 hours.
- This is especially useful if you are running any campaigns or are trying to gauge whether amendments to content and images for a specific ASIN are generating more sales.
- This report gives you a graph of ordered revenue tracking against ordered units as well as a table below with the relevant data for the ASIN, namely:
- Hour of activity;
- Ordered Revenue in that time;
- Ordered Revenue as a percentage increase or decrease from the previous period;
- Ordered Units in that time;
- Ordered Units as a percentage increase or decrease from the previous period;
- Average Sales Price in that time; and
- Average Sales Price as a percentage increase or decrease from the previous period.
7. Once you have the selected views in place, you can then opt to Download the various options for reports by clicking on the “Download” button in the top right hand side of the page.
8. This is also very useful to gauge when most of your consumers are purchasing your product online and how much revenue you have made overall on one specific ASIN in the last 24 hours.