- You can find your Amazon Brand Analytics Dashboard by clicking on the “Reports” tab on the top menu of your Vendor Central Dashboard and selecting “Analytics” from the Drop Down Menu.
- On this next page, you will have an overview of your Brand Analytics Dashboard.
- Click on the "Sales and Traffic Reports" link from the left side menu and the "Sales Performance Trends" link below that.
- Your Sales Performance Trends report can be modified by certain filters which can be found at the top of the page and include;
- Sales View;
- Category View;
- Sub-Category View;
- Brand View; and
- Weekly, Monthly, Quarterly or Yearly with a further filter to the right of each of these as they pertain in relevance.
5. The Sales Performance Trends consists of a Summary View and a more Detailed View further down the page.
6. The Summary Review consists of a graph which shows the Ordered Revenue as it tracks along the Average Sales Price over the period specified.
7. The Detailed view consists of a table, which shows you;
- The Activity Date;
- Ordered Product Sales in the selected time frame. Adjustments are made for returns;
- Ordered Product Sales from the previous period as a percentage increase or decrease;
- Number of Units ordered by Amazon customers in the selected time frame;
- Number of Units ordered by Amazon customers from the previous period as a percentage increase or decrease;
- Average Sales Price per ordered unit for the selected time frame;
- Average Sales Price per ordered unit for the previous period as a percentage increase or decrease;
- Percentage Change in Glance View from the previous period; and
- Percentage change in Conversion Rate from the previous period.
8. Once you have selected your data criteria from these Drop-Down Menus, you would need to select “Apply” in order for the reports below to be updated accordingly.
9. Once you have the selected views in place, you can then opt to Download the various options for reports by clicking on the “Download” button in the top right hand side of the page.
10. With all of the above information available from this report, you are easily able to see how your ASINs are performing on a regular basis, down to the actual day of activity.
11. You can also tell how your Glance Views and Conversion Rates are going so you know whether to edit the content and images on the product page to increase these percentages or keep track of these increases if you are running any promotional campaigns for a specific ASIN to compare how the current sales are doing compared to previous sales when you weren’t running any campaigns.