- Amazon Business Advisor as it appears on the home page of your Vendor Central Dashboard is a program developed to offer personalized recommendations to help guide you to maximize your effectiveness as a vendor by looking at what your account can do or needs to do.
- Amazon is always looking for ways to help you increase your success as a vendor on Amazon, therefore as they identify opportunities, they’ll send you personalized messages on the homepage’s Business Advisor and through email.
- Amazon will notify you of actions that are required in order to continue your business with Amazon as well as recommendations for how you can improve your business.
- For the business advisor recommendations, there is no penalty for not acting on the recommendation.