- In order to create a Best Deal, select “Promotions” from the Drop-Down Menu of the “Merchandising” tab on the top menu of Vendor Central.
- On the next page, click the “Start a New Campaign” button on the top right side of the page.
- On the following page, click the “Create a Best Deal” button to the right side of the “Best Deal” block.
- On the following page, select your “Vendor Code” from the Drop-Down Menu supplied as well as your “Billing Contact”.
- Choose your Start and End Dates for your campaign in the relevant box below, knowing that the Best Deal only runs for up to 2 weeks at a time.
- You can then choose to add your products to your campaign in one of two ways:
- Option 1: Enter the ASINs you wish to create Best Deals for in the “Refine by” box to the left of the page. Click the “Add” Button alongside the ASINs you searched for as they appear in the blocks to the left of the “Refine by” section. You can then proceed to either enter one discount as a percentage or monetary value for all selected ASINs, or individually enter unique discounts per ASIN.Note that the minimum discount you can offer on a Best Deal is 10%. You will notice that, as you enter your discount value, Amazon gives you a cost breakdown under the product, that is, your cost to Amazon, the current retail cost on the Amazon Marketplace and the likely promotional price. Your percentage will change to a monetary value in the box as well.
- Option 2: You can add products by clicking the “Add” Button alongside the ASINs as they appear on the left side of the page, including those that appear as eligible, which you can also select all by simply clicking the “Add X Eligible Products on this Page” button. You can then proceed to either enter one discount as a percentage or monetary value for all selected ASINs, or individually enter unique discounts per ASIN. Note that the minimum discount you can offer on a Best Deal is 10%. You will notice that, as you enter your discount value, Amazon gives you a cost breakdown under the product, that is, your cost to Amazon, the current retail cost on the Amazon Marketplace and the likely promotional price. Your percentage will change to a monetary value in the box as well.
7. Note that for both of the above options, you will be notified if this ASIN is not suitable by a message appearing in a block to the right of the ASIN that says “No Retail Offer”.
8. Alternately, once you have selected your products and entered your discount, some items may be flagged with a notice to the left of the page saying, “Based on our forecasting model, this product will not meet our financial or demand requirements for promotions” with a “More info” link which will explain more about why they don’t meet the requirements.
9. Make sure to select your Hero ASIN in the top right of the block as well: this would have to be one of the products you have selected for the deal.
10. You can also add products with a spreadsheet by clicking the link that reads “Add products with a spreadsheet”.
11. In the Pop-Up Window, click the button to the left that says, “Download Spreadsheet Template” and download the template.
12. Open the spreadsheet and enter all the ASINs you wish to run the Best Deal Campaign for.
13. Alongside each, select which type of discount you would like to give, that is, percentage or monetary value and then proceed to enter that value in the column alongside for the field “Per Unit Funding”.
14. Once you have completed the template, save it and return to the Pop-Up Window on the Best Deal Campaign creation page and upload it by clicking the “Browse” button on the right side of the Pop-Up Window and proceeding to upload your template.
15. Then click the “Submit” button to complete your upload.
16. Once you have completed adding your products with the relevant discounts, click on the button to the top right of the page that says, “Continue to Next Step”.
17. Here you can review your Best Deal Promotion and choose to edit it further by clicking the “Edit Promotion Details” button or finalise the promotion by clicking the “Submit Promotion” button.
18. Items to take note of in your overview are the “Merchandising Fee” lines and “Estimated Promotion Demand”.
19. Amazon will review your submitted campaign, and if approved, will send you an agreement.