- In order to create a Price Discount, select “Promotions” from the Drop-Down Menu of the “Merchandising” tab on the top menu of Vendor Central.
- On the next page, click the “Start a New Campaign” button on the top right side of the page.
- On the following page, click the “Start a Price Discount” button to the right side of the “Price Discount” block.
- On the following page, select your “Vendor Code” from the Drop-Down Menu supplied as well as your “Billing Contact”.
- Choose your Start and End Dates for your campaign in the relevant boxes below.
- You can then choose to add your products to your campaign in one of three ways:
- Option 1: By clicking the “Add X eligible products on this page” button at the top right of the table of products listed and proceeding to either enter one discount as a percentage or monetary value for all selected ASINs, or individually enter unique discounts per ASIN. Here you will even be notified whether a product is not eligible if there is text reading “No Retail Offer” alongside the ASIN to the right instead of the discount box. Proceed to go page by page as required. You will notice that, as you enter your discount value, Amazon gives you a cost breakdown under the product, that is, your cost to Amazon, the current retail cost on the Amazon Marketplace and the likely promotional price. Your percentage will change to a monetary value in the box as well.
- Option 2: Enter the ASINs you wish to create Price Discounts for in the “Refine by” box to the left of the page. You can then proceed to either enter one discount as a percentage or monetary value for all selected ASINs, or individually enter unique discounts per ASIN. Here you will even be notified whether a product is not eligible if there is text reading “No Retail Offer” alongside the ASIN to the right instead of the discount box. You will notice that, as you enter your discount value, Amazon gives you a cost breakdown under the product, that is, your cost to Amazon, the current retail cost on the Amazon Marketplace and the likely promotional price. Your percentage will change to a monetary value in the box as well.
- Option 3: You can add products with a spreadsheet by clicking the link under the start and end dates of your campaign that reads “Add products with a spreadsheet”. In the Pop-Up Window, click the button to the left that says, “Download Spreadsheet Template” and download the template. Open the spreadsheet and enter all the ASINs you wish to run the Price Discount Campaign for. Alongside each, select which type of discount you would like to give, that is, percentage or monetary value and then proceed to enter that value in the column alongside for the field “Per Unit Funding”. The spreadsheet is always a great way for you to measure your profitability on a product for this type of promotion before finalising a discount structure for it. Once you have completed the template, save it and return to the Pop-Up Window on the Price Discounts Campaign creation page and upload it by clicking the “Browse” button on the right side of the Pop-Up Window and proceeding to upload your template. Then click the “Submit” button to complete your upload.
7. Once you have completed adding your products with the relevant discounts, click on the button to the top right of the page that says, “Continue to Next Step”.
8. Here you can review your Price Discount Promotion and choose to edit it further by clicking the “Edit Promotion Details” button or finalise the promotion by clicking the “Submit Promotion” button.
9. Amazon will review your submitted campaign, and if approved, will send you an agreement to accept.