- You can find your Amazon Retail Analytics Dashboard by clicking on the “Reports” tab on the top menu of your Vendor Central Dashboard and selecting “Amazon Retail Analytics” from the Drop Down Menu.
- On this next page, you will have an overview of your Retail Analytics Dashboard.
- Click on the "Sales Diagnostic" link from the left side menu.
- Your Sales Diagnostic Reports show you how many products you sold to Amazon and for how much in a given period.
- The Summary View will show you grand totals of the Shipped COGS and the Shipped Units for the period selected by you, as well as a percentage comparison to the previous period’s sales and the previous year’s sales over that same period.
- If the percentage is in the green, it indicates positive growth.
- If it is in the red, it indicates negative growth.
- Your Detail View will then show your Shipped Units and COGS per ASIN for the period you selected, that is, the breakdown of which ASINs made up the totals for that period in the Summary View.
- Scrolling to the right of this Detail View Table, you will be privy to further information.
- On your Sales Diagnostic Report, you will be given a default report with a summary and detail review thereof when you first click on this menu item to the left of the page.
- You then have the option to select your various items from the Drop-Down menus provided, depending on how your operations currently work with Amazon.
- Your Distributor View options can either be “Sourcing”, which means you are viewing the products you sourced from another party and shipped to Amazon or, “Manufacturing”, which means you are viewing products you shipped from your own manufacturing warehouse.
- Your Sales View options can either by “Shipped COGS” which are the shipped monetary value as what you sell your products to Amazon for; or “Shipped Units” which are the actual units you shipped.
- Further Drop-Down Menus will be Category, Sub-Category and Brand (if you sell multiple brands).
- Your Reporting Range options can be Weekly, Monthly, Quarterly or Yearly.
12. Your Viewing can then be a variety of options depending which of the Reporting Ranges you selected.
13. Once you have selected your data criteria from these Drop-Down Menus, you would need to select “Apply” in order for the Summary and Detail Review below to be updated accordingly.
14. Once you have the selected views in place, you can then opt to Download the various options for reports by clicking on the “Download” button in the top right hand side of the page.
15. Your Sales Diagnostic Report gives you the following valuable information:
- It shows you which are your top selling ASINS, which can help when you are determining any of these ASINs for an end-of-line process;
- It shows you which of your ASINs bring in the most revenue per unit, which can also help you determine which ASINs to consider discontinuing on Amazon as well as determining return on investment for these higher priced items, that is, is it worth the manufacturing, shipping and storage fees for an ASIN that Amazon pays $1,000 for when you are only selling 2 a month to Amazon, etc.;
- It shows you whether a particular ASIN’s sales are increasing or decreasing per period or year so that you can know to investigate the cause of this and determine whether a marketing campaign is in order for this ASIN;
- It shows you which ASINs were returned so that you can reconcile them against your Returns that you need to authorise from Amazon if you accept returns, or to investigate why these ASINs were returned;
- It also indicates a Gross Revenue report that you can use to reconcile against what Amazon actually ends up paying you after their deductions, chargebacks, etc. This will help your financial department determine Gross Profit versus Net Profit without having to download invoices and purchase orders and do manual calculations from there.
16. You will no doubt find other applications from this report but it is a great general overview of your sales to Amazon.