- The introduction of Item 360, Walmart’s new tool for item setup and maintenance, does not change anything about how the content ranking process works.
- Item 360 does not display a Content Ownership icon, but you will see an alert if you provide content (e.g., imagery) for which you are not the content owner.
- You should still submit the content in Item 360 and then work with your merchant to display it on Walmart.com.
- As a supplier or Connected Content Partner (CCP), you're the expert on your items.
- Likewise, Walmart’s merchants are experts in stores and eCommerce and have unique insight into what makes a customer buy your items.
- Finding a way to blend high-quality content from multiple sources with purchasing insight is no easy feat and there's a lot of behind-the-scenes algorithms and manual tweaks Walmart merchants make to ensure your item's content is top-notch.
- Content ownership can vary by attribute, meaning an item's "Description" and "Key Features" may have different content owners.
- As a result, item pages on Walmart.com often show content from many different content owners.